Millions customers frequent U.S. indoor tanning salons for their own self-treatment of cosmetic skin conditions and other non-cosmetic tanning reasons – physiologic benefits that can occur when one follows the cosmetic regimen at a tanning facility. According to a 2010 Smart Tan survey:
- More than three million consumers frequent tanning salons for self-treatment of psoriasis, eczema, acne, vitiligo, seasonal affective disorder (SAD) and to increase vitamin D levels.
- Approximately one million indoor tanners said they were referred to tanning facilities by their dermatologist.